Branding Development
What is Branding
Branding is the process of creating a distinct identity for a business in the mind of your target audience. Branding is your equity in the marketplace. At the most basic level, branding is a company’s logo, visual design (including colors and fonts), mission and personality.
Branding Importance
Creating a brand is important — when successful, it leaves a memorable impression on consumers and lets them know what to expect from your company. Branding establishes what you do and what you represent and helps customers make better choices.
Brand Voice
Your brand voice conveys the distinct personality that your brand communicates. It is what creates a connection with customers. Logos, colors and fonts used are all branding elements that support and articulate your branding voice.
Identity Document
The identity document acts as a future guide to the brand. To complete the branding identity document, interviews & questionnaire are conducted with a minimum of two external customers and two internal employees.
Deliverables
The Branding Identity and Logo Package includes the identity document, a company tagline and a professionally designed logo. The package is intended to be a foundational tool to give a head-start in their business marketing efforts.
Style Guide
Professional creative logo development with consultation. Deliverables will include a minimum of three logos versions with two revisions executed to chosen version. Graphics will include a style guide that will detail typography and color.
Brand Identity Doc
The document is your roadmap that helps you chart your journey forward and execute your marketing plans. The document is accomplished through the completion of a questionnaire, research and interviews to fulfill document. In order to complete the branding identity document, a minimum of two external customers and two internal employees are interviewed.
The multi-page Branding Identity Document itself identifies client centric solutions, market areas and audience, sales channels, your brand perception, key and secondary messaging, tone, brand voice in addition to your unique selling proposition.
Style Guide
Professional creative logo development with consultation. Deliverables will include a minimum of three logos versions with two revisions executed to chosen version.
Logo deliverable is to include logo renditions in various file formats including JPEG, Vector, PDF and PNG. Logos will be rendered in full color, black and white and grayscale if required. Graphics will include a style guide that will detailed typography branding and Pantone Matching System guidelines.
